What exactly is SGE? SGE stands for ‘search generative experience’ and it’s been coming for a while. Put simply, it’s the integration of AI-generated answers in search results. To recap, Google unveiled this revolutionary interface change at the I/O 2023 event. At the time, it felt like a shotgun rebuttal to Bing’s integration with Chat GPT,...
In this article, I’ll document strategies and insights to help you build a robust B2B SEO strategy that will position any B2B business for growth and visibility in the year ahead, regardless of whether you’re completely starting from scratch or have pre-established authority in search. That last bit is important – not all SEO tactics...
What do the stats say about the importance of SEO for B2B businesses? On average, a buyer, business owner or decision-maker will run at least 12 searches before they decide which supplier or vendor to contact, and 71% will consider web searches a key component of their research. If we consider that over 70% of all finalised sales in...
In reality, several situations can derail an SEO campaign leading to unfulfilled expectations from both camps. I’ve found that there are 7 key factors that when combined harmoniously have resulted in the most successful SEO results. Here’s how to get the best out of your SEO campaign: 1. Hire an Experienced SEO Consultant: Let’s start...
So you’ve decided to hire an SEO consultant – great. But remember – there are SEO consultants and then there are SEO consultants. Unfortunately, the SEO industry is flooded with ‘opportunistic’ individuals who prey on unsuspecting, well-intentioned, business owners and marketing managers. Due to the nuanced and technical nature of SEO, it’s easy for scammers to...
Needless to say, the rise and spread of the coronavirus has changed how we live in 2020 much more than any of us could have expected. In order to quell that spread, drastic measures have been taken to limit physical contact across the globe. As such, many aspects of our lives have been affected, but...
