Every SEO campaign begins with research and planning, rather than simply posting content or updating your website without clarity about how this will improve your visibility or revenues or whether any changes you make resonate with your target customer. I consult with you, get to understand your business and design a custom strategy with actionable steps.
SEO is far more complex than simply slotting in a few high-volume keywords. Instead, my research looks at which keywords are competitive, specific to your business, and present a great opportunity to capture leads and search traffic that isn’t well catered to. This research process helps to create a roadmap that shows what your audience is looking for and how best to meet their needs with informative, professional content.
Content is king, irrespective of whether you’d like to use an SEO campaign to promote a product or service, reach new customers in a demographic, expand your business into a new area, or establish a presence in a high-competition environment. Your content influences how your website ranks, how visitors perceive your business, and how likely they are to click on links, review product information, or convert into paid-up customers.
Authority building in SEO is a crucial process aimed at establishing a website’s credibility and trustworthiness in the eyes of search engines and users, I create high-quality content, earn backlinks from reputable sources, and consistently demonstrate expertise in your specific niche. Search engines consider websites with strong authority as more reliable sources of information, leading to higher search engine rankings and increased visibility. Effective authority building not only boosts a site’s organic traffic but also enhances its reputation, making it an essential component of any successful SEO strategy.
Once your initial SEO campaigns or projects are live, the next phase is to extract measurable, real-world results – to compare against targets and to see how far you have progressed from your starting point. While it can be tricky to quantify some SEO goals, such as brand awareness, there is always a solution to help you see how successful your SEO is; and where there is room for further improvement.
I endeavour to break down SEO into useful language, removing jargon, acronyms and technical aspects of strategic SEO that don’t add value to your business. Monthly reports are concise and simple and show all the essential metrics you need to know. Drilling down into further detail, such as where leads originate from, helps to target future marketing spending while giving you great specificity to inform business decision-making.
SEO done right is a powerful tool. I offer:
My approach is open and collaborative, bringing my expertise and enthusiasm for digital visibility to your business while ensuring you can make clear judgements about how to progress and which parts of your organisation to focus on.
Whilst I’m obsessed with the ins and outs of SEO, technical improvements and testing, I know that there is only one factor that matters to you – Results.
I work with a diverse portfolio of business in Maidstone, from start-ups and SMEs to larger B2B corporations. My B2B SEO clients include contractors, distributors and installers across Maidstone, alongside local organisations keen to build a national or international presence.
Many of the businesses I work with haven’t ever invested any time or effort into SEO or have done so and seen minimal results. I can assess any previous SEO activities to help determine why they haven’t performed as expected or get started with an independent website audit to see where your biggest opportunities lie.
As an independent SEO freelancer in Maidstone, I am as flexible as you need me to be, with SEO work available on an hourly or project basis as preferred. I often work on a monthly retainer basis, which provides the assurance of consistent, dedicated monitoring and growth – but I can discuss your needs and budget at any time.
Another solution popular with clients dissatisfied with SEO services from other professionals or agencies is to opt for a pay-per-lead model. This structure bypasses any risk you may pay for retainers or projects that result in zero progress – meaning you only pay for the outcomes I achieve.
SEO takes time – unfortunately, there is no way around this. Many SEO agencies will say it takes you 3 months to start seeing results but this doesn’t have to be true. By editing and optimising the right elements on your site, you should start to see ranking improvement after 1-2 months. It may, however, take longer to start to get into a ‘converting position’ depending on your competition.
Of course, I’m based here in Maidstone and can meet face-to-face in my offices or at your premises, with video calls also available should this prove more convenient.